MOCBoxing – Multi‑Discipline Design Case Study
Ads (Meta advertisements)
To drive sales and brand awareness, I created multiple advertising campaigns across Meta (Facebook & Instagram) and Google Ads.
My role included:
Designing static and animated ad creatives tailored to different audience segments
Writing clear, action-driven copy that quickly explained what MOCBoxing offers
Incorporating seasonal and product-specific variations to keep ads fresh and relevant
Optimizing visuals for platform-specific formats (e.g., square, vertical, carousel)
These campaigns were designed to work hand-in-hand with audience targeting, ensuring maximum click-through rates and conversions while maintaining brand consistency.
To strengthen MOCBoxing’s brand identity and improve the customer unboxing experience, I designed custom packaging for our LEGO MOC orders.
I developed a cohesive visual style that worked across different box sizes, incorporating MOCBoxing’s logo, brand colors, and playful brick-themed patterns. The designs balanced a professional ecommerce look with the creative, hobbyist tone of our community.
These packaging designs were not only functional but also acted as a brand touchpoint — helping customers immediately connect the excitement of receiving a MOC with the MOCBoxing brand. I also accounted for cost efficiency in print runs, ensuring we could produce high-quality, eye-catching boxes without increasing overhead.
Custom Packaging Design for MOC Orders
I designed leaflets and printed marketing materials to help promote MOCBoxing both online and at in-person events.
Each leaflet followed a set of marketing design standards I developed, including:
Consistent typography and layout grids
Clear product imagery with minimal clutter
QR codes linking directly to MOCBoxing’s website, Discord, and social channels
Brand-driven messaging that communicates what a MOC is and how to get started
These materials acted as both educational tools for new customers and conversion tools for interested hobbyists, helping bridge the gap between curiosity and purchase.
Leaflet & Marketing Graphics
For Upstate Brick Con, I designed and managed the full MOCBoxing booth experience.
My responsibilities included:
Physical Display Layout – Planning table arrangements to feature MOCs effectively while guiding visitor flow
Signage & Banners – Designing large-format prints to make the brand stand out in a crowded convention space
Interactive Elements – Creating materials and setups that encouraged people to engage with the booth, ask questions, and take photos
Promotional Integration – Incorporating leaflets, QR codes, and giveaway elements into the display to drive both on-site and post-event engagement
The booth was designed with brand visibility, approachability, and product clarity in mind, ensuring visitors understood what MOCBoxing offers within seconds of approaching.